A collection of notable projects from the past 20+ years.
eCommerce
eCommerce & Marketing Associate for the Bears Retail Division, optimizing online sales through store content management, design, social, affiliate and email marketing to the multi-million fan database 2–3 times a week in season.
Experiential Marketing
Led account management for a high-profile pilot program with McDonald's New York, driving brand strategy and execution in the lead-up to their 2014 Super Bowl sponsorship.
Experiential Marketing
Spearheaded nationwide account management and video production for Tagkast, executing high-impact branding initiatives and capturing real-time consumer engagement.
Experiential Marketing
Executed nationwide brand activations with Tagkast, transforming live consumer engagements and event footage into high-performing video content.
Paid Media
Executed multi-channel marketing campaigns for Club Pilates under Xponential Fitness, driving customer acquisition and brand growth to scale the franchise across 3,000+ global locations.
Paid Media
Led strategic marketing initiatives for YogaSix (an Xponential Fitness brand), making boutique fitness accessible while accelerating franchise growth and member conversion.
Paid Media
Managed strategic marketing for Conviva, highlighting the capabilities of their real-time streaming analytics platform used by 250+ industry leaders, including CBS, CNN, DAZN, and HBO Max.
Web Design
Managed digital marketing and channel strategy for the 51st Chicago International Film Festival, overseeing website operations and online audience outreach.
Social Media
Optimized social media, paid media and overall digital marketing strategy for the world's largest diabetes research center, heading into a new calendar year.
Social Media
Built social presence and ads from zero for a new fintech brand whose machine-learning software assists clients' trading decisions.
Paid Media
Paid media consulting for luxury LGBT+ cruises and adventures, using creative approaches as social platforms limited targeting for these audiences.
Paid Media
Lead generation and engagement for PowerBomb Pizza, the first virtual food brand from KDS, which matches celebrities, teams and brands with restaurants.
Social Media
Digital marketing for The Lovie Awards, the pan-European awards honoring excellence across the European internet community.
Social Media
Marketing for SmartRice, a sustainable producer growing more rice using less land and other resources.
Paid Media
Marketing for Rumble Boxing, part of Xponential Fitness, a global franchisor of boutique health and wellness brands with 3,000+ locations.
Other
Developed pitch decks, video production assets, and on-camera content for a strategic proposal pitching Groupon to launch their first in-house video department.
Paid Media
Developed the launch strategy for ElliQ, the first proactive voice care companion for older adults, optimizing outreach to effectively engage mature demographics.
Paid Media
Marketing for StretchLab, part of Xponential Fitness, a global franchisor of boutique health and wellness brands with 3,000+ locations.
Paid Media
Marketing for Row House, an Xponential Fitness indoor-rowing brand built around boutique studio workouts.
Paid Media
Marketing for Pure Barre, an Xponential Fitness barre studio brand with locations across the country.
Paid Media
Marketing for Body Fit Training (BFT), an Xponential Fitness strength and HIIT studio brand.
Paid Media
Paid media consulting for PearPop, an on-demand creator collaboration platform built on people-driven influence.
Paid Media
Built lead generation streams to bring nonprofits and churches onto ChatGive's free chat-donation software, starting with no ads, social networks or assets.
Paid Media
Launch marketing for ShoutOut, a Cameo-style app for personalized video shoutouts from conservative celebrities, focused on generating users quickly.