CYPRIAN FRANCIS
Grounded in financial discipline, I combine data analytics, creative strategy, and automation to turn high-level vision into measurable performance.
20+
Years in Marketing
200+
Clients Served
Brands I've worked with
Row House
Services
Senior marketing leadership, sized to where your business is today. Pick the level of involvement that fits.
01
Monthly strategy sessions that give founders and marketing teams an experienced outside view on priorities, budget and messaging.
02
Part-time marketing leadership: strategy, team direction, budget ownership and clear reporting to leadership, without a full-time hire.
03
A focused 90-day push on one goal, such as a launch, a new market or lead generation, with a plan, execution and a clean handoff.
Leadership
The forward thinking CMO leadership you've always wanted. From light touch consulting to fully executed projects, with the team in place to help you reach your vision.
We connect the pieces.
Make the business recognisable.
Give people a reason to pay attention.
Turn attention into action.
Create demand when it matters.
Measure what works and act on it.
Work
eCommerce
eCommerce & Marketing Associate for the Bears Retail Division, optimizing online sales through store content management, design, social, affiliate and email marketing to the multi-million fan database 2–3 times a week in season.
Experiential Marketing
Led account management for a high-profile pilot program with McDonald's New York, driving brand strategy and execution in the lead-up to their 2014 Super Bowl sponsorship.
Experiential Marketing
Spearheaded nationwide account management and video production for Tagkast, executing high-impact branding initiatives and capturing real-time consumer engagement.
Paid Media
Executed multi-channel marketing campaigns for Club Pilates under Xponential Fitness, driving customer acquisition and brand growth to scale the franchise across 3,000+ global locations.
Paid Media
Led strategic marketing initiatives for YogaSix (an Xponential Fitness brand), making boutique fitness accessible while accelerating franchise growth and member conversion.
Paid Media
Marketing for Rumble Boxing, part of Xponential Fitness, a global franchisor of boutique health and wellness brands with 3,000+ locations.
Creativity wins attention. Data, automation and disciplined leadership turn that attention into sustainable growth.
20+
Years in Marketing
200+
Clients Served
$10M+
Ad Spend Managed
Ventures
Founder of CFC Ventures, a venture studio firm launching bold brands built for the future.
Visit CFC VenturesBlog
The signs your business has outgrown ad-hoc marketing but isn't ready for a full-time CMO, and what a fractional CMO actually does.
Dashboards are everywhere; decisions are rare. A Fractional CMO's simple system for turning marketing data into better budget calls.
How to give franchisees freedom to market locally without diluting the brand: a Fractional CMO's guide to a franchise marketing playbook.
Capabilities
Setting direction, priorities and budgets, and leading the marketing function alongside your leadership team.
Planning, launching and optimizing paid campaigns across search, social and programmatic channels.
Building a consistent content engine and social presence aligned to your brand and goals.
Websites, landing pages and conversion funnels connected to analytics and automation.