This past week I had the pleasure of attending Facebooks Agency Expo here in Los Angeles. The agency expo was an event put on by the Facebook Agency team in an effort to educate local agencies that are part of their somewhat newly formed Facebook marketing partners platform.What is Facebook Marketing Partners?Facebook Marketing Partners are…
The easiest way to explain a sales funnel is, the path your prospect takes on the way to becoming your customer. In other words, it refers to the buying process that organizations lead their prospects through to convert them to a customer.A sales funnel is divided into several stages, from market identification to lead generation to…
In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet in general. With so many people playing, working, and shopping…