The easiest way to explain a sales funnel is, the path your prospect takes on the way to becoming your customer. In other words, it refers to the buying process that organizations lead their prospects through to convert them to a customer.A sales funnel is divided into several stages, from market identification to lead generation to…
In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet in general. With so many people playing, working, and shopping…
Earlier this week LinkedIn introduced carousel ads for Sponsored Content. This new product provides advertisers with one more way to tell their brand’s story. The mobile offering allows advertisers to add character to stories by featuring multiple visual elements that people can swipe through while they are on the LinkedIn feed. How does this change…