Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature. Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks.
The announcement makes Vimeo the first video platform to offer end-to-end integration with LinkedIn company pages, making it possible for paid subscribers to publish Vimeo videos directly to LinkedIn from their Vimeo accounts using the existing ‘Publish to Social’ feature.
Vimeo’s stats dashboard will also include LinkedIn analytics for marketers to see how their videos are performing on the social network aimed at professionals.
Over the past year, Vimeo has invested heavily in building a central distribution hub for video content to be shared everywhere and across platforms. The Publish to Social feature makes it possible for creators and businesses to reach audiences in more places, while also enabling them to better understand video performance.
LinkedIn first introduced native video uploading on its platform in March, allowing marketers to run native video ad campaigns and include native video on their Company Pages. At the time, LinkedIn reported video content on a Company Page was five times more likely to start a conversation among members than other types of content and members spent, on average, nearly triple the amount of with video content versus static ads.