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Founder (2011 – Current)
About:

The CypHop brand has endured many changes over the years.  When I first launched the brand it was an attempt to compete with WorldStartHipHop.  At the time I was a big fan of the hip-hop culture, and video in particular.  I read some articles about how much traffic that site was getting by just reposting popular hip-hop content.  And so I thought I could build something similar.  The first couple of variations of the site were learning experiences for me.  I used different layouts, testing backends, and tried to build a site that could compete.  Over time, what I realized was that the site could not sustain itself through only video.  I need content, and I needed to make the site more than just popular, sometimes shameful videos.  I wanted to create a blog/news site that would speak for my generation, about the things I like, such as:  Film, Music, Politics, Business, and of course funny stuff.

The site and brand is still a work in progress, but it’s apart of me now, and I will continue to work on growing the brand for as long as possible.  CypHop is an extension of me.

Responsibilities:

Web Design, Graphic Design, Editor, Social Media Management, Email Marketing, Sales, Media Buying, Business Administration, Video Production, Editing.

Web Design:

The CypHop website is built on a WordPress frame, designed and modelled after popular pop culture company BuzzFeed.  The goal was to organize content in a way that would drive users interest into more.

See the full site here:  https://www.cyphop.com

Video Production:

In launching CypHop, the site, it was used to help drive our video production services.  The scene was hot, and the demand for videos was high.  We ended up producing around 50 videos through our initial 3-year launch.  Below are two produced, shot, and edited for Chicago rappers Parkay and Rod Don.

Parkway – Yea
 

 

Rod Don – That’s How We Do It
 

Social Media:

Social media is important for any business, and especially more so in the content distribution world.  Below are links to our three most popular networks:  Instagram, Facebook, and Twitter.  We engage with users and use the verticles as a way to distribute news content.

Instagram:  https://www.instagram.com/cyphop

Twitter:  https://www.twitter.com/cyphop

Facebook:  https://www.facebook.com/cyphop

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