Paid Media (March – April 2020)
Working in conjunction with the wonderful Vanquish Media Group team, I was pleased to help manage the paid media campaign going into the VOD launch on April 28th.
Paid Media, Facebook Ads
We started the campaign about 5 weeks prior to its launch, generating traffic and Apple Pre-Sales up until the release, where we began sending traffic to the Amazon Prime Link. The campaign was a success. The film reached numerous “Top Indie” listings during its launch, and the actual performance data was in-line with other similar releases.
Here is a short summary video of the project.