Marketing Consultant (Jan 2016)
Giftie is an interesting food app similar to something like the Netflix for gift cards. A user subscribes to the Giftie network, for a small monthly subscription fee, is a allotted a certain number of gift card credits to redeem at local restaurants.
I came on to help the company grow it’s user base. This was accomplished primarily by running super targeted Facebook Video ads. We took some promotional videos and ran them through the Facebook network with a goal of generating app downloads.