Marketing Consultant (Sept 2015 – Nov 2015)
As an avid Film lover I was pleased to help the 51st Chicago International Film Festival in updating and managing their website and other digital mediums. The Chicago Film Festival is a world renown Film Festival hosting hundreds of filmmakers from around the world in an effort to showcase up and coming talent along with never before seen film screenings. My work for the festival included updating their back-end, re-organizing their webpage structure, creating an interactive schedule. In addition I helped in managing social media, email marketing campaigns, and the creation of Android and iPhone apps. This worked helped increase year over year online ticket sales by 30% along with an increase of web traffic by 40%. I continue to consult for the festival outside of the season and look forward to continuing to enhance their online experience. Below are some specific highlights of my work.
By adding a few nifty WordPress plugins, we made the website very Google compatible, helping boost organic traffic. The addition of other plugins also made pulling specific pages and events easier, and now autopopulate in the Google itself.
One of the largest obstacles the fest had in the past was the ability to clearly update festival information online. I was able to solve this with the incorporation of EventOn, an easy to use WordPress plugin created specifically for updating event contact. This schedule can still be see here. http://www.chicagofilmfestival.com/schedule
New Home Page:
Another en devour I tackled was the redesign of the new page. Because it is the most important page on any website, I needed to create a way where all the festival’s relevant information could be found. In addition strong call to actions had to be implemented.
Android & iPhone Apps:
In addition to getting the schedule and relavant information onto the website, I worked closely with Capitvate Media to incorporate an easy to use Android and iPhone app available to for free to festival goers.