eCommerce & Marketing Associate (January 2012 – June 2012)
When I was first presented with the opportunity to work with the Chicago Bears, I was extremely thrilled. Being a fan for some time now, and recently seeing the team make it all the way to the Super Bowl, I thought it would be fun to work for an organization I believed in, and all my friends thought was cool. Not to mention the role had me on-site at Soldier Field every day. It’s pretty sweet pulling into the same parking lot as the players.
My main objective while working with the Chicago Bears Retail Division was to optimize the online selling process. This work was completed in a variety of ways, including by managing website content, designing new graphic material, managing the operations process, shipping, social media management, digital marketing, affiliate marketing, and email marketing.
Content Management, Email Marketing, Social Media Management, eCommerce.
Part of my job was managing the content on the store website. This primarily applied to apparel, and the most work took place when either a player was traded or just drafted. I had to maintain the proper images for the proper items, along with making sure that the back-end infrastructure was connected to our inventory database.
The most effective means of marketing came from email marketing. It was my job to construct and design emails that were then sent out to the Chicago Bears fan database, 2-3 times a week during the season. We would promote new products, along with special flash sales for products we wanted to move.