It’s no secret that Facebook ad prices are on the rise. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads.This, in turn, has raised the cost of B2B lead generation, which then increases over cost per acquisition…
In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet in general. With so many people playing, working, and shopping…
In order for a brand or business to succeed on any social networking platform, it’s important to understand the algorithm that determines which content is shown, to whom, and when. In this article, we try to go inside how the Instagram algorithm works. Interest This one is a no-brainer if you think about it. The…