True Story: I was browsing Craigslist, as I usually do, looking for opportunities and whatnot, and I came across a post about a local marketing guru who was looking for local guests for his fast-growing podcast. I did a little research, reached out, and had the luxury of coming into the Hollywood studio to record…
When it comes to marketing something as close and personal, and important, as your own business, you may feel confused or even hesitant in how to start and how much to spend.There’s nothing wrong with starting out with a small business and not having the wherewithal to spend great gobs of money on marketing —…
It’s no secret that Facebook ad prices are on the rise. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads.This, in turn, has raised the cost of B2B lead generation, which then increases over cost per acquisition…