When it comes to marketing something as close and personal, and important, as your own business, you may feel confused or even hesitant in how to start and how much to spend.There’s nothing wrong with starting out with a small business and not having the wherewithal to spend great gobs of money on marketing —…
It’s no secret that Facebook ad prices are on the rise. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads.This, in turn, has raised the cost of B2B lead generation, which then increases over cost per acquisition…
This past week I had the pleasure of attending Facebooks Agency Expo here in Los Angeles. The agency expo was an event put on by the Facebook Agency team in an effort to educate local agencies that are part of their somewhat newly formed Facebook marketing partners platform.What is Facebook Marketing Partners?Facebook Marketing Partners are…