When it comes to marketing I often get asked, “What makes a good KPI”? The answer really depends on the industry and business. Different businesses and industry are going to generate different data, so comparing them that way is not going to help.The best way to start is to first identify what KPIs you want…
Your product or service features matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions.So how do you compete in saturated markets with the competition nipping at your heels?It’s all about relationships—good old-fashioned human interactions that…
Regardless of the type of business that you run — the potential for brand awareness, engagement and growth through social media channels cannot be underestimated.You may be telling yourself: “I don’t need Facebook or Instagram…”Yea right!!! The times have changed my friend.The art of social media and increased traffic comes down to more than just…