I talk to a lot of clients who want search ads. They know that it’s people looking for their product or service. But many times they fail to understand that the ad itself, is only half of the equation to why someone will seek further information.It’s incredibly effective to design a custom landing page with…
When it comes to marketing I often get asked, “What makes a good KPI”? The answer really depends on the industry and business. Different businesses and industry are going to generate different data, so comparing them that way is not going to help.The best way to start is to first identify what KPIs you want…
Your product or service features matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions.So how do you compete in saturated markets with the competition nipping at your heels?It’s all about relationships—good old-fashioned human interactions that…