It’s no secret that Facebook ad prices are on the rise. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads.This, in turn, has raised the cost of B2B lead generation, which then increases over cost per acquisition…
This past week I had the pleasure of attending Facebooks Agency Expo here in Los Angeles. The agency expo was an event put on by the Facebook Agency team in an effort to educate local agencies that are part of their somewhat newly formed Facebook marketing partners platform.What is Facebook Marketing Partners?Facebook Marketing Partners are…
I talk to a lot of clients who want search ads. They know that it’s people looking for their product or service. But many times they fail to understand that the ad itself, is only half of the equation to why someone will seek further information.It’s incredibly effective to design a custom landing page with…