Reddit announced on Wednesday it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can be bought through the Reddit ad dashboard and will “complete the suite” of Reddit’s ad offerings, along with cost-per-impression (CPM) and cost-per-view (CPV) ads.Why CPC Ads MatterAfter a complete redesign of its website — the…
Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing out on a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your…
Staking claim to presence on nearly 30 percent of websites, Automattic and WordPress.com have come together to build a new platform called Newspack. The low-cost and secure system for publishers has also received funding from the John S. and James L. Knight Foundation, Lenfest Institute for Journalism, and Civil Media. Instead of spending time on all of the backend parts…