In The News

By working with so many unique companies, technologies, and people, we thought we’d share our insights through a comprehensive and actionable blog.

Reddit Launches Cost-Per-Click Ads

Reddit Launches Cost-Per-Click Ads

Reddit announced on Wednesday it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can be bought through the Reddit ad dashboard and will “complete the suite” of Reddit’s ad offerings, along with cost-per-impression...

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Your Website is Your Brand’s Best Digital Asset

Your Website is Your Brand’s Best Digital Asset

Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many...

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Four Tricks To Writing Better Social Media Posts

Four Tricks To Writing Better Social Media Posts

Marketers spend hours pouring over and perfecting their content in the form of blogs, videos, and infographics. Yet, without proper social-media promotion, none of those efforts will receive much exposure. And if no one can find your content, no one will read it. In...

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The Future of Film is in Interactive Movies

The Future of Film is in Interactive Movies

As we approach a new year, I find myself mulling over the future of film.  My own projects mostly, but trying to grasp what new elements will allow my work to stand out, be innovative, and lead the way for future content.  I believe I found the answer in what they are...

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Four Tips to Guarantee Email Marketing Success

Four Tips to Guarantee Email Marketing Success

A common misconception regarding email marketing is that they are self-sustaining. That couldn't be farther from the truth. Your email marketing demands regular maintenance: Consistent attention and a persistent desire to create a more meaningful connection between...

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YouTube to Make New Originals Available for Free

YouTube to Make New Originals Available for Free

Starting next year, YouTube’s original programming will be available to users for free and with ads. Calling it a shift in strategy, YouTube aims to meet the growing demand of its fanbase as well as provide advertisers with content that reaches these users. YouTube...

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6 Ways To Improve Your Instagram SEO

6 Ways To Improve Your Instagram SEO

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly,...

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Top 10 Video Streaming Services for 2018

Top 10 Video Streaming Services for 2018

The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And while the top players like Netflix, Amazon and Hulu remain in the same...

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How To Start An IGTV Channel

How To Start An IGTV Channel

IGTV has been out for a while, but many Instagrammers are still wondering, “what is IGTV?” While some Instagrammers like to think of IGTV as Instagram’s attempt to rival Youtube, IGTV is far more than that. Both a feature on Instagram and its own standalone app, IGTV...

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Google+ Is Shutting Down

Google+ Is Shutting Down

Not many of us were surprised to hear that Google+ will stop existing in a few months. The only surprise came in the way the news was revealed, with Google announcing a data breach that led them to this decision. Google published a blog post last week mentioning that...

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The Shia LaBeouf Theater School

The Shia LaBeouf Theater School

So let me begin this post by saying that I hate theatre.  You will not catch me hitting up a local show.  It's just not my thing.  I am a fan of film.  The art, the science, and the details in each frame.  That is what I enjoy.  Therefore it is rather odd for me to be...

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Make A Movie In A Day

Make A Movie In A Day

Since being out in LA for roughly a month now, I've made it a goal of mine to try and meet as many other passionate people as I can.  This included other filmmakers, directors, producers, and most importantly actors.  I say that because they are most important to me. ...

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Improve Your Digital Marketing In 7 Easy Steps

Improve Your Digital Marketing In 7 Easy Steps

In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the...

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Facebook Stories Hits 300 Million Users

Facebook Stories Hits 300 Million Users

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally.  More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social...

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Chicago to LA

Chicago to LA

If you can't already tell from my social media posts, I'm broadcasting from a new town.  Los Angeles, the entertainment capital of the world!  And I've been loving every minute of it.  Well almost. So I've turned to a new Vido Blog to help document my journey in...

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Starbucks to Accept Bitcoin Later This Year

Starbucks to Accept Bitcoin Later This Year

Intercontinental Exchange, an operator global exchanges, data and listings services, is forming a new company called Bakkt, which intends to leverage Microsoft cloud solutions to create an open and regulated, global ecosystem for digital assets. The new company is...

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