In The News
By working with so many unique companies, technologies, and people, we thought we’d share our insights through a comprehensive and actionable blog.
What is a Sales Funnel? And how do you build one?
The easiest way to explain a sales funnel is, the path your prospect takes on the way to becoming your customer. In other words, it refers to the buying process that organizations lead their prospects through to convert them to a customer. A sales funnel is divided...
Facebook Watch to Fund Publisher Shows Starring Influencers
Facebook has created a new funding program where it would work with publishers and influencers on new shows for Facebook Watch. Over the past few months, Facebook has been meeting with publishers and studio production partners in an effort to solicit pitches for shows...
Reddit Launches Cost-Per-Click Ads
Reddit announced on Wednesday it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can be bought through the Reddit ad dashboard and will “complete the suite” of Reddit’s ad offerings, along with cost-per-impression...
Your Website is Your Brand’s Best Digital Asset
Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many...
WordPress and Google Are Building a New Local Publisher Network
Staking claim to presence on nearly 30 percent of websites, Automattic and WordPress.com have come together to build a new platform called Newspack. The low-cost and secure system for publishers has also received funding from the John S. and James L. Knight...
Four Tricks To Writing Better Social Media Posts
Marketers spend hours pouring over and perfecting their content in the form of blogs, videos, and infographics. Yet, without proper social-media promotion, none of those efforts will receive much exposure. And if no one can find your content, no one will read it. In...
The Future of Film is in Interactive Movies
As we approach a new year, I find myself mulling over the future of film. My own projects mostly, but trying to grasp what new elements will allow my work to stand out, be innovative, and lead the way for future content. I believe I found the answer in what they are...
Six Ways to Improve Your Sales Pipeline Using a CRM
If your company relies on sales then your sales pipeline is quite literally the one thing that keeps you in business. That’s why managing this part of the business is so critical. CRMs provide you with all the data and functionality you need to make sure you’re...
How to Increase your Website Page Speed to Improve SEO Results
Four Tips to Guarantee Email Marketing Success
A common misconception regarding email marketing is that they are self-sustaining. That couldn't be farther from the truth. Your email marketing demands regular maintenance: Consistent attention and a persistent desire to create a more meaningful connection between...
Meet DJI Osmo Pocket, the World’s Smallest 4K Camera
DJI has announced the new Osmo Pocket, the world’s smallest 3-axis stabilized camera designed for the masses. It’s small enough to fit in your pocket while still shooting high-quality photos and videos.Despite measuring roughly 4 inches tall, the Osmo Pocket...
YouTube to Make New Originals Available for Free
Starting next year, YouTube’s original programming will be available to users for free and with ads. Calling it a shift in strategy, YouTube aims to meet the growing demand of its fanbase as well as provide advertisers with content that reaches these users. YouTube...
6 Ways To Improve Your Instagram SEO
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly,...
Top 10 Video Streaming Services for 2018
The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And while the top players like Netflix, Amazon and Hulu remain in the same...
Make Your Marketing Emails Stand Out This Holiday Season
Marketing Emails That Work The popularity of holiday promotions requires marketers to learn how to build a month-long program without list fatigue. Holiday preparation starts earlier and earlier with each passing year. This trend is a prime example of how the holiday...
Vimeo Now Integrates Video With LinkedIn Company Pages
Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature. Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also...
How To Start An IGTV Channel
IGTV has been out for a while, but many Instagrammers are still wondering, “what is IGTV?” While some Instagrammers like to think of IGTV as Instagram’s attempt to rival Youtube, IGTV is far more than that. Both a feature on Instagram and its own standalone app, IGTV...
6 Ways To Optimize Your Social Media Marketing Strategy
Social media marketing used to be easy. Find some content, and post it. But that was before EVERYONE had an account. Now, it's a battle for position, audience, reach. You actually have to think really hard about the stuff you'll be posting, and how it can convert...
Google+ Is Shutting Down
Not many of us were surprised to hear that Google+ will stop existing in a few months. The only surprise came in the way the news was revealed, with Google announcing a data breach that led them to this decision. Google published a blog post last week mentioning that...
The Shia LaBeouf Theater School
So let me begin this post by saying that I hate theatre. You will not catch me hitting up a local show. It's just not my thing. I am a fan of film. The art, the science, and the details in each frame. That is what I enjoy. Therefore it is rather odd for me to be...
Facebook announces its new video-calling device, Portal
Facebook has introduced its long-rumored video-calling device, Portal. Available in two sizes, the device is packed full of features that could make it a popular choice for social media types this holiday season. The device represents Facebook’s first foray into...
Make A Movie In A Day
Since being out in LA for roughly a month now, I've made it a goal of mine to try and meet as many other passionate people as I can. This included other filmmakers, directors, producers, and most importantly actors. I say that because they are most important to me. ...
Improve Your Digital Marketing In 7 Easy Steps
In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the...
Facebook Stories Hits 300 Million Users
Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social...
Chicago to LA
If you can't already tell from my social media posts, I'm broadcasting from a new town. Los Angeles, the entertainment capital of the world! And I've been loving every minute of it. Well almost. So I've turned to a new Vido Blog to help document my journey in...
Use Content to Push Consumers Through the Buying Cycle
Unless you’re in the business of catering to impulsive buying decisions, you’ll need to consider the distinct stages of the buying cycle in your industry—and cater to those stages in your marketing and advertising. One of the most useful tools for securing this...
Unlock Netflix Secret Categories With “Browse All” Extension
The quest to find the perfect movie on Netflix can sometimes be a difficult one. BetterBrowse, an easy to download chrome extension, aims to make that process at least a tiny bit easier by sorting Netflix’s content into additional categories. The Chrome extension adds...
More Non-Skippable YouTube Ads Are Coming To Video Creators
Starting next week, you might come across more YouTube ads that don't come with the option to skip to the video you want to watch. The video-sharing website has announced through its official Creator Insider account that it's rolling out non-skippable ads to all the...
Europe to punish sites for not removing ‘illegal content’ within one hour
The European is at it again with another silly rule to try and stop the internet, from being the internet.... In March of this year, the European Commission (EC) created guidelines and recommendations for the removal of “illegal content” (primarily terrorist...
Four Awesome Tools For Editing Social Media Images
Creating strong visual social media content is key — consumers are visual by nature, making it a great way to engage your followers. For example, when you include images in a tweet, it can boost the engagement by 313%. On Facebook, posts with images can pull 130% more...
HAVE A PROJECT IN MIND?
Let's TALK!
An idea can go a long way, so let's setup a time to talk about it.