The social media landscape is changing, and the future is looking less than rosy. Organic social reach has started to decline. Trust in key social media platforms is at an all-time low. And pay to play is pretty much a necessity for brands to break through. But here’s the good news. While there are red…
Sometimes when recording audio and sound you’ll end up finding some small clicking sounds or others embedded into the audio. In order to really clean the audio up, you should manually filter the sound out. In this tutorial, I walk you through some ways I do it in the editing room.
When it comes to marketing something as close and personal, and important, as your own business, you may feel confused or even hesitant in how to start and how much to spend.There’s nothing wrong with starting out with a small business and not having the wherewithal to spend great gobs of money on marketing —…
I have to admit, I consider myself to be somewhat of a manly man. A man who thrives on doing manly things, like playing sports, gambling, smoking cigars, fast cars. But I found myself in an interesting situation this weekend, where an opportunity presented itself for me to get outside of my comfort zone. You…
It’s no secret that Facebook ad prices are on the rise. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads.This, in turn, has raised the cost of B2B lead generation, which then increases over cost per acquisition…
This past week I had the pleasure of attending Facebooks Agency Expo here in Los Angeles. The agency expo was an event put on by the Facebook Agency team in an effort to educate local agencies that are part of their somewhat newly formed Facebook marketing partners platform.What is Facebook Marketing Partners?Facebook Marketing Partners are…
I talk to a lot of clients who want search ads. They know that it’s people looking for their product or service. But many times they fail to understand that the ad itself, is only half of the equation to why someone will seek further information.It’s incredibly effective to design a custom landing page with…
Do you find yourself on Google, searching for ways your business can generate more natural traffic? More qualified leads? Something more automated? Then look no further than Customer Reviews!Online customer reviews have consistently been shown to have the most impact on search rankings, especially for local search. A recent study, in collaboration with the University…
As if there weren’t already enough places through the entire Facebook network to place ads on, Instagram unviels new ad format in the explore tab.Instagram announced today that it is introducing ads in its Explore tab, the section where users can browse content and discover new accounts based on their interests.The company said it will…
Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram Story apps that make editing so much easier. This is more important than ever for brands, who want to stand out in a sea on content. Stories are growing 15 times faster than other content. They’re reaching more…
When it comes to marketing I often get asked, “What makes a good KPI”? The answer really depends on the industry and business. Different businesses and industry are going to generate different data, so comparing them that way is not going to help.The best way to start is to first identify what KPIs you want…
Just to give some context behind this post… The fact is, that I’m not like some super stoner who lives for April 20th every year. I’m not one to plan extravagant events or anything for that matter. Truth is, I really don’t care for the holiday, and I really even understand what we’re celebrating. But…
Your product or service features matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions.So how do you compete in saturated markets with the competition nipping at your heels?It’s all about relationships—good old-fashioned human interactions that…
Regardless of the type of business that you run — the potential for brand awareness, engagement and growth through social media channels cannot be underestimated.You may be telling yourself: “I don’t need Facebook or Instagram…”Yea right!!! The times have changed my friend.The art of social media and increased traffic comes down to more than just…
I bet you’ve asked yourself this question often. Well, finally there’s a little tool you can use to get the exact answer.Twitter has launched a new insights tool which determines the best day and time to publish tweets based on user engagement.The new ‘Timing is Everything’ tool took months to build, the company says, and is…
The easiest way to explain a sales funnel is, the path your prospect takes on the way to becoming your customer. In other words, it refers to the buying process that organizations lead their prospects through to convert them to a customer.A sales funnel is divided into several stages, from market identification to lead generation to…
Facebook has created a new funding program where it would work with publishers and influencers on new shows for Facebook Watch. Over the past few months, Facebook has been meeting with publishers and studio production partners in an effort to solicit pitches for shows that would be funded by Facebook, produced by the production partner…
Reddit announced on Wednesday it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can be bought through the Reddit ad dashboard and will “complete the suite” of Reddit’s ad offerings, along with cost-per-impression (CPM) and cost-per-view (CPV) ads.Why CPC Ads MatterAfter a complete redesign of its website — the…
Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing out on a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your…
Staking claim to presence on nearly 30 percent of websites, Automattic and WordPress.com have come together to build a new platform called Newspack. The low-cost and secure system for publishers has also received funding from the John S. and James L. Knight Foundation, Lenfest Institute for Journalism, and Civil Media. Instead of spending time on all of the backend parts…
Marketers spend hours pouring over and perfecting their content in the form of blogs, videos, and infographics. Yet, without proper social-media promotion, none of those efforts will receive much exposure. And if no one can find your content, no one will read it. In order to avoid this frustrating fate, marketers should pay close attention…
As we approach a new year, I find myself mulling over the future of film. My own projects mostly, but trying to grasp what new elements will allow my work to stand out, be innovative, and lead the way for future content. I believe I found the answer in what they are calling “Interactive Movies.”…
If your company relies on sales then your sales pipeline is quite literally the one thing that keeps you in business. That’s why managing this part of the business is so critical. CRMs provide you with all the data and functionality you need to make sure you’re engaging with hot leads and closing deals in the…
Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well.Compress ImagesLarge image files can have a significant negative impact on page speed performance. Images often represent the largest portion of bytes…
A common misconception regarding email marketing is that they are self-sustaining. That couldn’t be farther from the truth. Your email marketing demands regular maintenance: Consistent attention and a persistent desire to create a more meaningful connection between brand and customer are prerequisites to a profitable email program. Here are four steps you can take to help ensure…
DJI has announced the new Osmo Pocket, the world’s smallest 3-axis stabilized camera designed for the masses. It’s small enough to fit in your pocket while still shooting high-quality photos and videos. Despite measuring roughly 4 inches tall, the Osmo Pocket contains a 1/2.3-inch sensor that captures 12-megapixel photos and 4K videos at up to 60fps and…
Starting next year, YouTube’s original programming will be available to users for free and with ads. Calling it a shift in strategy, YouTube aims to meet the growing demand of its fanbase as well as provide advertisers with content that reaches these users. YouTube said it will continue to invest in scripted programming in 2019. A…
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most…
The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And while the top players like Netflix, Amazon and Hulu remain in the same position as last year, smaller players like YouTube Premium, which came in 7th…
Marketing Emails That Work The popularity of holiday promotions requires marketers to learn how to build a month-long program without list fatigue. Holiday preparation starts earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The…