The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And while the top players like Netflix, Amazon and Hulu remain in the same position as last year, smaller players like YouTube Premium, which came in 7th…
Marketing Emails That Work The popularity of holiday promotions requires marketers to learn how to build a month-long program without list fatigue. Holiday preparation starts earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The…
Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature. Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks. The…
IGTV has been out for a while, but many Instagrammers are still wondering, “what is IGTV?” While some Instagrammers like to think of IGTV as Instagram’s attempt to rival Youtube, IGTV is far more than that. Both a feature on Instagram and its own standalone app, IGTV lets any Instagram user upload long-form videos for…
Social media marketing used to be easy. Find some content, and post it. But that was before EVERYONE had an account. Now, it’s a battle for position, audience, reach. You actually have to think really hard about the stuff you’ll be posting, and how it can convert into something actionable for your business. Social media…
Not many of us were surprised to hear that Google+ will stop existing in a few months. The only surprise came in the way the news was revealed, with Google announcing a data breach that led them to this decision. Google published a blog post last week mentioning that they discovered a bug in the API for…
So let me begin this post by saying that I hate theatre. You will not catch me hitting up a local show. It’s just not my thing. I am a fan of film. The art, the science, and the details in each frame. That is what I enjoy. Therefore it is rather odd for me…
Facebook has introduced its long-rumored video-calling device, Portal. Available in two sizes, the device is packed full of features that could make it a popular choice for social media types this holiday season. The device represents Facebook’s first foray into hardware development, although they do sell products from Oculus, the VR headset maker it purchased in 2014….
Since being out in LA for roughly a month now, I’ve made it a goal of mine to try and meet as many other passionate people as I can. This included other filmmakers, directors, producers, and most importantly actors. I say that because they are most important to me. The missing piece to my filmmaking…
In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet in general. With so many people playing, working, and shopping…
Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram…
If you can’t already tell from my social media posts, I’m broadcasting from a new town. Los Angeles, the entertainment capital of the world! And I’ve been loving every minute of it. Well almost. So I’ve turned to a new Vido Blog to help document my journey in finding my way in this new exciting…
Unless you’re in the business of catering to impulsive buying decisions, you’ll need to consider the distinct stages of the buying cycle in your industry—and cater to those stages in your marketing and advertising. One of the most useful tools for securing this progression is your content—but only if you’re using it properly. Understanding the…
The quest to find the perfect movie on Netflix can sometimes be a difficult one. BetterBrowse, an easy to download chrome extension, aims to make that process at least a tiny bit easier by sorting Netflix’s content into additional categories. The Chrome extension adds a “Browse all” menu to the Netflix menu bar with a ton of…
Starting next week, you might come across more YouTube ads that don’t come with the option to skip to the video you want to watch. The video-sharing website has announced through its official Creator Insider account that it’s rolling out non-skippable ads to all the channels that can already monetize their videos. YouTube first made the feature available to a select few as…
The European is at it again with another silly rule to try and stop the internet, from being the internet…. In March of this year, the European Commission (EC) created guidelines and recommendations for the removal of “illegal content” (primarily terrorist propaganda) from websites within Europe. At the time, the rules were voluntary; now the EC is going to…
Creating strong visual social media content is key — consumers are visual by nature, making it a great way to engage your followers. For example, when you include images in a tweet, it can boost the engagement by 313%. On Facebook, posts with images can pull 130% more engagement. But, you need to make sure…
Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios. In May, the company launched a beta test of the max-width Promoted videos to a…
Intercontinental Exchange, an operator global exchanges, data and listings services, is forming a new company called Bakkt, which intends to leverage Microsoft cloud solutions to create an open and regulated, global ecosystem for digital assets. The new company is working with a marquee group of organizations including BCG, Microsoft, Starbucks, and others, to create an…
With the right website link building strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility on your website. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take…
What is influencer marketing? In the modern world of sales and marketing, influencers can play a pivotal role in the growth or demise of a brand or product. This has long been the case, as an endorsement from the right personality always had the potential to spur a tremendous level of interest in a product…
Google and Facebook welcome back crypto advertising. Earlier this year, Facebook implemented an update to the policies of their Ad platform, banning all cryptocurrency-related ads. Two months later, Google was quick to follow Facebook in this decision by also banning similar ads on their platform. During the last few weeks, however, both companies have slowly welcomed Coinbase, one of…
Do you think writing prospecting emails is difficult? It might seem like it, especially if you are not getting the type of response you are hoping for. If you are not currently getting many replies to your prospecting emails, you may need to make some changes to your approach. When you write prospecting emails, you are…
Your online website is the digital portrayal of your business and there are a few specifics things that one can do in order to improve your company website credibility. Website viewers browse with an intention of peeking into the functioning of your business and even the reputation of it. One of the most decisive factors…
Last week Google announced that it’s grouping its advertising channels into three new brands under it’s new Google Marketing Platform: Google Ads, Google Marketing Platform, and Google Ad Manager. The company is consolidating and updating its marketing partner program as well. Google Marketing Platform combines the DoubleClick advertising products and the Google Analytics 360 Suite…
In order for a brand or business to succeed on any social networking platform, it’s important to understand the algorithm that determines which content is shown, to whom, and when. In this article, we try to go inside how the Instagram algorithm works. Interest This one is a no-brainer if you think about it. The…
In today’s multimedia landscape, social media has become the most important tool for connecting content creators (ie, small businesses) to their audiences. Here are seven ways to improve your small business social media content. Whether you are an individual looking to establish a personal brand, or a large company looking to forge bonds with your…
Have you ever asked yourself what you can do to improve your blog SEO ranking? To become #1 in Google searches? I’ve come to a point where I am very happy with my blog work. It’s been a solid two years of constantly seeking high-quality content, ensuring proper tracking links, and utilizing tools to help…
We all love YouTube. From the homemade amateur videos to the extremely professional studio flicks. It’s so convenient and easy. And it used to be a huge cash cow for creators who knew how to draw an audience. But recently new limitations have made it a little more difficult for the average man to get involved. …
And the media landscape continues to shrink, as 21st Century Fox has agreed to an improved offer from The Walt Disney Co. worth $38 a share, up from $28 a share which was agreed upon in December. This valuation is a $3 premium over Comcast’s $35 a share all-cash offer that they made just last week. The new…