Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well.Compress ImagesLarge image files can have a significant negative impact on page speed performance. Images often represent the largest portion of bytes…
A common misconception regarding email marketing is that they are self-sustaining. That couldn’t be farther from the truth. Your email marketing demands regular maintenance: Consistent attention and a persistent desire to create a more meaningful connection between brand and customer are prerequisites to a profitable email program. Here are four steps you can take to help ensure…
DJI has announced the new Osmo Pocket, the world’s smallest 3-axis stabilized camera designed for the masses. It’s small enough to fit in your pocket while still shooting high-quality photos and videos. Despite measuring roughly 4 inches tall, the Osmo Pocket contains a 1/2.3-inch sensor that captures 12-megapixel photos and 4K videos at up to 60fps and…
Starting next year, YouTube’s original programming will be available to users for free and with ads. Calling it a shift in strategy, YouTube aims to meet the growing demand of its fanbase as well as provide advertisers with content that reaches these users. YouTube said it will continue to invest in scripted programming in 2019. A…
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most…
The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And while the top players like Netflix, Amazon and Hulu remain in the same position as last year, smaller players like YouTube Premium, which came in 7th…
Marketing Emails That Work The popularity of holiday promotions requires marketers to learn how to build a month-long program without list fatigue. Holiday preparation starts earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The…
Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature. Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks. The…
IGTV has been out for a while, but many Instagrammers are still wondering, “what is IGTV?” While some Instagrammers like to think of IGTV as Instagram’s attempt to rival Youtube, IGTV is far more than that. Both a feature on Instagram and its own standalone app, IGTV lets any Instagram user upload long-form videos for…
Social media marketing used to be easy. Find some content, and post it. But that was before EVERYONE had an account. Now, it’s a battle for position, audience, reach. You actually have to think really hard about the stuff you’ll be posting, and how it can convert into something actionable for your business. Social media…
Not many of us were surprised to hear that Google+ will stop existing in a few months. The only surprise came in the way the news was revealed, with Google announcing a data breach that led them to this decision. Google published a blog post last week mentioning that they discovered a bug in the API for…
So let me begin this post by saying that I hate theatre. You will not catch me hitting up a local show. It’s just not my thing. I am a fan of film. The art, the science, and the details in each frame. That is what I enjoy. Therefore it is rather odd for me…
Facebook has introduced its long-rumored video-calling device, Portal. Available in two sizes, the device is packed full of features that could make it a popular choice for social media types this holiday season. The device represents Facebook’s first foray into hardware development, although they do sell products from Oculus, the VR headset maker it purchased in 2014….
Since being out in LA for roughly a month now, I’ve made it a goal of mine to try and meet as many other passionate people as I can. This included other filmmakers, directors, producers, and most importantly actors. I say that because they are most important to me. The missing piece to my filmmaking…
In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet in general. With so many people playing, working, and shopping…
Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram…
If you can’t already tell from my social media posts, I’m broadcasting from a new town. Los Angeles, the entertainment capital of the world! And I’ve been loving every minute of it. Well almost. So I’ve turned to a new Vido Blog to help document my journey in finding my way in this new exciting…
Unless you’re in the business of catering to impulsive buying decisions, you’ll need to consider the distinct stages of the buying cycle in your industry—and cater to those stages in your marketing and advertising. One of the most useful tools for securing this progression is your content—but only if you’re using it properly. Understanding the…
The quest to find the perfect movie on Netflix can sometimes be a difficult one. BetterBrowse, an easy to download chrome extension, aims to make that process at least a tiny bit easier by sorting Netflix’s content into additional categories. The Chrome extension adds a “Browse all” menu to the Netflix menu bar with a ton of…
Starting next week, you might come across more YouTube ads that don’t come with the option to skip to the video you want to watch. The video-sharing website has announced through its official Creator Insider account that it’s rolling out non-skippable ads to all the channels that can already monetize their videos. YouTube first made the feature available to a select few as…
The European is at it again with another silly rule to try and stop the internet, from being the internet…. In March of this year, the European Commission (EC) created guidelines and recommendations for the removal of “illegal content” (primarily terrorist propaganda) from websites within Europe. At the time, the rules were voluntary; now the EC is going to…
Creating strong visual social media content is key — consumers are visual by nature, making it a great way to engage your followers. For example, when you include images in a tweet, it can boost the engagement by 313%. On Facebook, posts with images can pull 130% more engagement. But, you need to make sure…
Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios. In May, the company launched a beta test of the max-width Promoted videos to a…
Intercontinental Exchange, an operator global exchanges, data and listings services, is forming a new company called Bakkt, which intends to leverage Microsoft cloud solutions to create an open and regulated, global ecosystem for digital assets. The new company is working with a marquee group of organizations including BCG, Microsoft, Starbucks, and others, to create an…
With the right website link building strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility on your website. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take…
What is influencer marketing? In the modern world of sales and marketing, influencers can play a pivotal role in the growth or demise of a brand or product. This has long been the case, as an endorsement from the right personality always had the potential to spur a tremendous level of interest in a product…
Google and Facebook welcome back crypto advertising. Earlier this year, Facebook implemented an update to the policies of their Ad platform, banning all cryptocurrency-related ads. Two months later, Google was quick to follow Facebook in this decision by also banning similar ads on their platform. During the last few weeks, however, both companies have slowly welcomed Coinbase, one of…
Do you think writing prospecting emails is difficult? It might seem like it, especially if you are not getting the type of response you are hoping for. If you are not currently getting many replies to your prospecting emails, you may need to make some changes to your approach. When you write prospecting emails, you are…
Your online website is the digital portrayal of your business and there are a few specifics things that one can do in order to improve your company website credibility. Website viewers browse with an intention of peeking into the functioning of your business and even the reputation of it. One of the most decisive factors…
Last week Google announced that it’s grouping its advertising channels into three new brands under it’s new Google Marketing Platform: Google Ads, Google Marketing Platform, and Google Ad Manager. The company is consolidating and updating its marketing partner program as well. Google Marketing Platform combines the DoubleClick advertising products and the Google Analytics 360 Suite…