In The News
By working with so many unique companies, technologies, and people, we thought we’d share our insights through a comprehensive and actionable blog.
How To Become A Successful Content Creator?
At a time where most of us are staying indoors, it's no surprise that we’re glued to our favorite screens more than ever. According to recent data, we're consuming more online content now via social media. In response, there’s been a significant...
YouTube Launches Beta Version of Shorts to Compete with TikTok
Following through on a plan announced last month, YouTube Shorts has launched in beta in the U.S. The launch of the short-form answer to TikTok begins today and will reach the entire country over the next few weeks. In a blog post, Shorts product lead Todd Sherman...
LinkedIn Introduces New Stories Feature
Scrolling through my socials as I do each day I was surprised by something I saw when looking at my LinkedIn page. Those common little circles at the top of my app. Looking very similar to what's now popular on Facebook, Instagram, and Snapchat. Stories! LinkedIn has...
How Successful People Get Ish Done – Interview With Author Ish Verduzco
Twitter is a hell of a tool. I was just scrolling along one day, as I do most days, and I came across a guy who was posting a ton of great content. His name is Ish Verduzco. An LA guy, who does social as well as anyone around. He just so happened to be doing a podcast...
5 Innovative Ways To Improve Local Marketing
Our agency recently brought on a new “local” client whose revenue is derived primarily from local traffic. What we learned was that there are some fairly simple hacks that can be made to enhance local performance, and ultimately make more money. In the...
Facebook’s New Stories Feature “REELS” Plans to Rival TikTok
Zuckerberg has finally washed the sunscreen off his face and sees it’s time to do what he does best… STEAL COMPETITORS TECHNOLOGY! We’ve seen it happen to Snapchat with stories and now Facebook plans on undermining TikTok with a new product Reels. This new product is...
How To Bet The 2020 US Presidential Election?
The reality is that you can pretty much place a bet on anything. But the US Presidential Election? Come on man.... That's unpatriotic. Or is it? Many would argue that it's a great way to hedge other investments, equity positions, etc. And personally I've never bet on...
Ask The Streets About Me
Scrolling through Facebook today I was reminded of a photo from 9 years ago. 9 years ago! Man time flies. But it's a photo from the "set" of Block Diaries, the hood web series I shot with my friend Cornell Hill. This is me in the thick of things, doing what I love,...
How We Help Webinar Replay
As we roll into another week of quarantine, our Vanquish Media Group team wanted to give our network an opportunity to learn about some of the changes taking place in the entertainment industry. From working from home to new media landscapes, the good, the bad, the...
A conversation with market commentator Bob Iaccino
What is going on guys? 3 weeks into quarantine and I'm slowly starting to lose my mind. But I guess us creators must continue creating. But we can't shy away from the realities. In this episode of The Cyprian Francis Show, I chat with an old friend and mentor of mine,...
How Coronavirus is effecting the Entertainment industry
As coronavirus takes grip of the world, I wanted to take a few minutes to talk about its effects on the Entertainment industry, and Los Angeles together.
Duke of Digital Podcast – Social Media Trends with Cyprian Francis
True Story: I was browsing Craigslist, as I usually do, looking for opportunities and whatnot, and I came across a post about a local marketing guru who was looking for local guests for his fast-growing podcast. I did a little research, reached out, and had the luxury...
Santa Monica Roller Hockey
In this vlog episode, I am happy to take you on a little journey inside the Santa Monica Roller Hockey league, where people from all walks of life come together once a week to play roller hockey on the beautiful beaches of Santa Monica California. Enjoy! And if you're...
A conversation with “Stay Eatin Bruh” creator Miles Carey-Snow
When I first moved to LA I really on had 1 friend, Mr. Clay Kerr, who is an amazing photographer and videographer. He introduced me to his old classmate Miles Carey-Snow and showed me some of the things they were working on. Music Videos, and Behind The Scenes shoots,...
Girls Gone Mild LA Back With Season 2 Premiere
The mild girls of Girls Gone Mild LA are back at it with the premiere of their first episode of Season 2. Created by and starring Gracie Strawn, the YouTube series follows the "mild" life as Gracie, and her pack of friends gives the world a taste of what LA is really...
7 Social Media Trends to Look For in 2020
The social media landscape is changing, and the future is looking less than rosy. Organic social reach has started to decline. Trust in key social media platforms is at an all-time low. And pay to play is pretty much a necessity for brands to break through. But here’s...
How to remove mic (clicking) sounds using Adobe Premiere Pro
Sometimes when recording audio and sound you'll end up finding some small clicking sounds or others embedded into the audio. In order to really clean the audio up, you should manually filter the sound out. In this tutorial, I walk you through some ways I do it in the...
Eight Creative Ways to Market Your Business on a Shoestring Budget
When it comes to marketing something as close and personal, and important, as your own business, you may feel confused or even hesitant in how to start and how much to spend.There’s nothing wrong with starting out with a small business and not having the wherewithal...
I tried Yoga for the first time
I have to admit, I consider myself to be somewhat of a manly man. A man who thrives on doing manly things, like playing sports, gambling, smoking cigars, fast cars. But I found myself in an interesting situation this weekend, where an opportunity presented itself for...
How To Lower Your Cost Per Lead Using Facebook Ads
It’s no secret that Facebook ad prices are on the rise. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads.This, in turn, has raised...
An Inside Look at the Facebook Agency Expo
This past week I had the pleasure of attending Facebooks Agency Expo here in Los Angeles. The agency expo was an event put on by the Facebook Agency team in an effort to educate local agencies that are part of their somewhat newly formed Facebook marketing partners...
Optimize PPC Advertising by Using a Landing Page That Actually Converts
I talk to a lot of clients who want search ads. They know that it's people looking for their product or service. But many times they fail to understand that the ad itself, is only half of the equation to why someone will seek further information.It's...
Improve Your Company’s Google SEO Ranking Using Customer Reviews
Do you find yourself on Google, searching for ways your business can generate more natural traffic? More qualified leads? Something more automated? Then look no further than Customer Reviews! Online customer reviews have consistently been shown to have the most...
Instagram unveils new Ad format in the Explore tab
As if there weren't already enough places through the entire Facebook network to place ads on, Instagram unviels new ad format in the explore tab. Instagram announced today that it is introducing ads in its Explore tab, the section where users can browse content and...
Top 5 Free Apps For Editing Instagram Stories in 2019
Stickers, filters, animations—today’s Instagram Stories look better than ever. That might be because there are tons of amazing Instagram Story apps that make editing so much easier.This is more important than ever for brands, who want to stand out in a sea on...
What Makes A Good KPI?
Just to give some context behind this post... The fact is, that I'm not like some super stoner who lives for April 20th every year. I'm not one to plan extravagant events or anything for that matter. Truth is, I really don't care for the holiday, and I really even...
5 Creative Ways To Sell More Without Actually Selling
Your product or service features matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions. So how do you compete in saturated markets with...
4 Ways To Boost Traffic With Social Media
Regardless of the type of business that you run — the potential for brand awareness, engagement and growth through social media channels cannot be underestimated. You may be telling yourself: “I don't need Facebook or Instagram...” Yea right!!! The times have...
What is the best time to tweet on twitter?
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