When it comes to marketing I often get asked, “What makes a good KPI”? The answer really depends on the industry and business. Different businesses and industry are going to generate different data, so comparing them that way is not going to help.The best way to start is to first identify what KPIs you want…
Just to give some context behind this post… The fact is, that I’m not like some super stoner who lives for April 20th every year. I’m not one to plan extravagant events or anything for that matter. Truth is, I really don’t care for the holiday, and I really even understand what we’re celebrating. But…
Your product or service features matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions.So how do you compete in saturated markets with the competition nipping at your heels?It’s all about relationships—good old-fashioned human interactions that…
Regardless of the type of business that you run — the potential for brand awareness, engagement and growth through social media channels cannot be underestimated.You may be telling yourself: “I don’t need Facebook or Instagram…”Yea right!!! The times have changed my friend.The art of social media and increased traffic comes down to more than just…
I bet you’ve asked yourself this question often. Well, finally there’s a little tool you can use to get the exact answer.Twitter has launched a new insights tool which determines the best day and time to publish tweets based on user engagement.The new ‘Timing is Everything’ tool took months to build, the company says, and is…
The easiest way to explain a sales funnel is, the path your prospect takes on the way to becoming your customer. In other words, it refers to the buying process that organizations lead their prospects through to convert them to a customer.A sales funnel is divided into several stages, from market identification to lead generation to…
Facebook has created a new funding program where it would work with publishers and influencers on new shows for Facebook Watch. Over the past few months, Facebook has been meeting with publishers and studio production partners in an effort to solicit pitches for shows that would be funded by Facebook, produced by the production partner…
Reddit announced on Wednesday it is launching cost-per-click (CPC) ads, the platform’s first performance-based ad unit. The CPC ads can be bought through the Reddit ad dashboard and will “complete the suite” of Reddit’s ad offerings, along with cost-per-impression (CPM) and cost-per-view (CPV) ads.Why CPC Ads MatterAfter a complete redesign of its website — the…
Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing out on a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your…
Staking claim to presence on nearly 30 percent of websites, Automattic and WordPress.com have come together to build a new platform called Newspack. The low-cost and secure system for publishers has also received funding from the John S. and James L. Knight Foundation, Lenfest Institute for Journalism, and Civil Media. Instead of spending time on all of the backend parts…
Marketers spend hours pouring over and perfecting their content in the form of blogs, videos, and infographics. Yet, without proper social-media promotion, none of those efforts will receive much exposure. And if no one can find your content, no one will read it. In order to avoid this frustrating fate, marketers should pay close attention…
As we approach a new year, I find myself mulling over the future of film. My own projects mostly, but trying to grasp what new elements will allow my work to stand out, be innovative, and lead the way for future content. I believe I found the answer in what they are calling “Interactive Movies.”…
If your company relies on sales then your sales pipeline is quite literally the one thing that keeps you in business. That’s why managing this part of the business is so critical. CRMs provide you with all the data and functionality you need to make sure you’re engaging with hot leads and closing deals in the…
Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well.Compress ImagesLarge image files can have a significant negative impact on page speed performance. Images often represent the largest portion of bytes…
A common misconception regarding email marketing is that they are self-sustaining. That couldn’t be farther from the truth. Your email marketing demands regular maintenance: Consistent attention and a persistent desire to create a more meaningful connection between brand and customer are prerequisites to a profitable email program. Here are four steps you can take to help ensure…
DJI has announced the new Osmo Pocket, the world’s smallest 3-axis stabilized camera designed for the masses. It’s small enough to fit in your pocket while still shooting high-quality photos and videos. Despite measuring roughly 4 inches tall, the Osmo Pocket contains a 1/2.3-inch sensor that captures 12-megapixel photos and 4K videos at up to 60fps and…
Starting next year, YouTube’s original programming will be available to users for free and with ads. Calling it a shift in strategy, YouTube aims to meet the growing demand of its fanbase as well as provide advertisers with content that reaches these users. YouTube said it will continue to invest in scripted programming in 2019. A…
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most…
The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And while the top players like Netflix, Amazon and Hulu remain in the same position as last year, smaller players like YouTube Premium, which came in 7th…
Marketing Emails That Work The popularity of holiday promotions requires marketers to learn how to build a month-long program without list fatigue. Holiday preparation starts earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The…
Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature. Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks. The…
IGTV has been out for a while, but many Instagrammers are still wondering, “what is IGTV?” While some Instagrammers like to think of IGTV as Instagram’s attempt to rival Youtube, IGTV is far more than that. Both a feature on Instagram and its own standalone app, IGTV lets any Instagram user upload long-form videos for…
Social media marketing used to be easy. Find some content, and post it. But that was before EVERYONE had an account. Now, it’s a battle for position, audience, reach. You actually have to think really hard about the stuff you’ll be posting, and how it can convert into something actionable for your business. Social media…
Not many of us were surprised to hear that Google+ will stop existing in a few months. The only surprise came in the way the news was revealed, with Google announcing a data breach that led them to this decision. Google published a blog post last week mentioning that they discovered a bug in the API for…
So let me begin this post by saying that I hate theatre. You will not catch me hitting up a local show. It’s just not my thing. I am a fan of film. The art, the science, and the details in each frame. That is what I enjoy. Therefore it is rather odd for me…
Facebook has introduced its long-rumored video-calling device, Portal. Available in two sizes, the device is packed full of features that could make it a popular choice for social media types this holiday season. The device represents Facebook’s first foray into hardware development, although they do sell products from Oculus, the VR headset maker it purchased in 2014….
Since being out in LA for roughly a month now, I’ve made it a goal of mine to try and meet as many other passionate people as I can. This included other filmmakers, directors, producers, and most importantly actors. I say that because they are most important to me. The missing piece to my filmmaking…
In the modern world, our lives are much more intertwined with the digital world than they were even ten years ago. In fact, over half of the world’s population can currently access the internet from various mobile devices, with 42% of people having access to the internet in general. With so many people playing, working, and shopping…
Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram…
If you can’t already tell from my social media posts, I’m broadcasting from a new town. Los Angeles, the entertainment capital of the world! And I’ve been loving every minute of it. Well almost. So I’ve turned to a new Vido Blog to help document my journey in finding my way in this new exciting…