Unless you’re in the business of catering to impulsive buying decisions, you’ll need to consider the distinct stages of the buying cycle in your industry—and cater to those stages in your marketing and advertising. One of the most useful tools for securing this progression is your content—but only if you’re using it properly. Understanding the…
The quest to find the perfect movie on Netflix can sometimes be a difficult one. BetterBrowse, an easy to download chrome extension, aims to make that process at least a tiny bit easier by sorting Netflix’s content into additional categories. The Chrome extension adds a “Browse all” menu to the Netflix menu bar with a ton of…
Starting next week, you might come across more YouTube ads that don’t come with the option to skip to the video you want to watch. The video-sharing website has announced through its official Creator Insider account that it’s rolling out non-skippable ads to all the channels that can already monetize their videos. YouTube first made the feature available to a select few as…
The European is at it again with another silly rule to try and stop the internet, from being the internet…. In March of this year, the European Commission (EC) created guidelines and recommendations for the removal of “illegal content” (primarily terrorist propaganda) from websites within Europe. At the time, the rules were voluntary; now the EC is going to…
Creating strong visual social media content is key — consumers are visual by nature, making it a great way to engage your followers. For example, when you include images in a tweet, it can boost the engagement by 313%. On Facebook, posts with images can pull 130% more engagement. But, you need to make sure…
Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios. In May, the company launched a beta test of the max-width Promoted videos to a…
Intercontinental Exchange, an operator global exchanges, data and listings services, is forming a new company called Bakkt, which intends to leverage Microsoft cloud solutions to create an open and regulated, global ecosystem for digital assets. The new company is working with a marquee group of organizations including BCG, Microsoft, Starbucks, and others, to create an…
With the right website link building strategy in place, link building can be a hugely effective way of building strong authority to increase longer term, sustainable organic visibility on your website. Unfortunately, it’s very easy to find yourself returning to old, outdated methods. With so many different approaches to link building, it’s important to take…
What is influencer marketing? In the modern world of sales and marketing, influencers can play a pivotal role in the growth or demise of a brand or product. This has long been the case, as an endorsement from the right personality always had the potential to spur a tremendous level of interest in a product…
Google and Facebook welcome back crypto advertising. Earlier this year, Facebook implemented an update to the policies of their Ad platform, banning all cryptocurrency-related ads. Two months later, Google was quick to follow Facebook in this decision by also banning similar ads on their platform. During the last few weeks, however, both companies have slowly welcomed Coinbase, one of…
Do you think writing prospecting emails is difficult? It might seem like it, especially if you are not getting the type of response you are hoping for. If you are not currently getting many replies to your prospecting emails, you may need to make some changes to your approach. When you write prospecting emails, you are…
Your online website is the digital portrayal of your business and there are a few specifics things that one can do in order to improve your company website credibility. Website viewers browse with an intention of peeking into the functioning of your business and even the reputation of it. One of the most decisive factors…
Last week Google announced that it’s grouping its advertising channels into three new brands under it’s new Google Marketing Platform: Google Ads, Google Marketing Platform, and Google Ad Manager. The company is consolidating and updating its marketing partner program as well. Google Marketing Platform combines the DoubleClick advertising products and the Google Analytics 360 Suite…
In order for a brand or business to succeed on any social networking platform, it’s important to understand the algorithm that determines which content is shown, to whom, and when. In this article, we try to go inside how the Instagram algorithm works. Interest This one is a no-brainer if you think about it. The…
In today’s multimedia landscape, social media has become the most important tool for connecting content creators (ie, small businesses) to their audiences. Here are seven ways to improve your small business social media content. Whether you are an individual looking to establish a personal brand, or a large company looking to forge bonds with your…
Have you ever asked yourself what you can do to improve your blog SEO ranking? To become #1 in Google searches? I’ve come to a point where I am very happy with my blog work. It’s been a solid two years of constantly seeking high-quality content, ensuring proper tracking links, and utilizing tools to help…
We all love YouTube. From the homemade amateur videos to the extremely professional studio flicks. It’s so convenient and easy. And it used to be a huge cash cow for creators who knew how to draw an audience. But recently new limitations have made it a little more difficult for the average man to get involved. …
And the media landscape continues to shrink, as 21st Century Fox has agreed to an improved offer from The Walt Disney Co. worth $38 a share, up from $28 a share which was agreed upon in December. This valuation is a $3 premium over Comcast’s $35 a share all-cash offer that they made just last week. The new…
Match Group, the company that owns Tinder, has bought a controlling stake in Hinge, which was redesigned to cater to individuals seeking relationships instead of the casual dating (and hookup) culture prevalent in other dating apps. This adds the ‘anti-Tinder’ to the company’s collection of other online services OkCupid, PlentyOfFish and Match.com, adding to its already substantial dominance of…
Earlier this week LinkedIn introduced carousel ads for Sponsored Content. This new product provides advertisers with one more way to tell their brand’s story. The mobile offering allows advertisers to add character to stories by featuring multiple visual elements that people can swipe through while they are on the LinkedIn feed. How does this change…
It’s amazing to think that thanks to technology, the current generation won’t know what it’s like to not see someone when they talk to them on the phone. But things just got a whole lot more interesting because Apple just announced that they’ll be supporting group FaceTime calls with their iOS12 launch (said loudly above the screams…
Starting May 30, qualifying candidates will have access to labels confirming their candidacy and campaign details. This comes in part to all of the recent drama surrounding the Russian intervention in the presidential election, and Facebook’s recent hearings in front of the legislature. Twitter is arming itself against abuse from outside forces in advance of…
Do you need a break from seeing your ex’s posts on Instagram, but you don’t want to unfollow them for fear they might someday notice (or you should decide you want to follow them again in the future)? Or maybe your best friend is a chronic over-grammer, and you’re tired of your feed being filled…
This week saw the announcement of two new services from Google: YouTube Music and YouTube Premium, with the latter replacing YouTube Red. Music is the company’s latest attempt at a full-fledged streaming music service, while YouTube Premium will continue offering the library of original series and movies that were previously on Red. Where this gets…
Even though medical marijuana was passed in the state of Illinois back in 2013, it has only been somewhat recent that registered patients have actually been able to buy medical marijuana and own medical marijuana cards. Applications for state-registered growers and sellers didn’t start until late 2014, and they’ve been slow to adapt. However, things…
Facebook is taking its mission of “bringing the world closer together” to the next level by adding a dating feature to its main mobile app. This past Tuesday CEO Mark Zuckerberg said in his keynoes address that “There are 200 million people on Facebook who list themselves as single, so clearly there’s something to do…
Mobile payment company Square announced a $365 million deal Thursday to acquire Weebly, an online platform for building websites. The two companies have long been integrated through a partnership, and Square services will continue to be easy to access on the Weebly platform after the acquisition. Square is best known for its sleek, white payment hardware that allows business owners…
Google just unveiled a massive update to Gmail, its very popular email client. In addition to a new look, Gmail has new features that will impact how you manage your inbox and even the messages you’re sending to others. Google says it’s rolling out the updated Gmail in phases, so it could be a little…
When Snap unveiled its giant Snapchat redesign in fall 2017, it was emphatic that your friends’ content would remain separate from superstars and media giants. But the reality is that the update was horrible. Never have I heard so many people complain about an app change and update. The company might now be having second…
Last month, Netflix announced that it would be bringing previews to its mobile app and as of today, they’re now available. Each one is around 30 seconds long and in a vertical format, giving them a Snapchat or Instagram Story-type feel, and they’re contained in a new dedicated preview section on the app. Just scroll through the circular thumbnails…